The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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internet / telecommunications
Award
Agency
Client
Title
Category
Annual ID
Creative Freedom
Agency: 72andSunny / Los Angeles
Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Primer
Agency: Google / New York
Client: Google Category: Craft - Interface Design / Interface Design
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Craft - Interface Design / Interface Design
City Gym
Agency: Venables Bell & Partners / San Francisco + Uber Content / Los Angeles
Client: Google My Business Category: CSR - Branded Online / Branded Online
3-second Cooking, Super Fried Dumpling
Agency: TOKYU AGENCY INC. / Tokyo
Client: NTT DOCOMO Category: Consumer - Broadcast & Film / Branded Film
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Inside Abbey Road
Agency: Google Creative Lab / London
Client: Google Category: Innovation - Websites / Websites
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Close To Home
Agency: BBDO / New York
Client: AT&T Category: Craft - Cinematography / Cinematography
Fletcher's Drive
Agency: ESPN CreativeWorks / New York
Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Websites / Services
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Television / Over 60 Second - Single
Award:
2016 Print & Outdoor Merit Award
Agency:
72andSunny / Los Angeles
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16150M
Award:
2016 UX / UI Merit Award
Agency:
Google / New York
Client:
Google
Title:
Primer
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16072M
Award:
2016 UX / UI Merit Award
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16073M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Annual ID:
BE16109M
Award:
2016 Branded Entertainment Merit Award
Agency:
Venables Bell & Partners / San Francisco + Uber Content / Los Angeles
Client:
Google My Business
Title:
City Gym
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16094M
Award:
2016 Branded Entertainment Merit Award
Agency:
TOKYU AGENCY INC. / Tokyo
Client:
NTT DOCOMO
Title:
3-second Cooking, Super Fried Dumpling
Category:
Consumer - Broadcast & Film / Branded Film
Annual ID:
BE16054M
Award:
2016 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Websites / Websites
Annual ID:
IN16095M
Award:
2016 Interactive Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Websites / Websites
Annual ID:
IN16098M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
Smart Sentry
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16029M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Annual ID:
BE16114M
Award:
2016 Film Merit Award
Agency:
ESPN CreativeWorks / New York
Client:
AT&T - It Can Wait
Title:
Fletcher's Drive
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16220M
Award:
2016 Mobile Merit Award
Agency:
Google Creative Lab / London + The Rumpus Room / London
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16076M
Award:
2016 UX / UI Merit Award
Agency:
Google / New York
Client:
Google
Title:
Primer
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16038M
Award:
2016 Interactive Merit Award
Agency:
Anomaly / Shanghai
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Websites / Services
Annual ID:
IN16048M
Award:
2016 Interactive Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16058M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
SOS Network
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16088M